First step in SEO – Identifying your needs
The process will begin with a consultation, where we will discuss what you hope to accomplish within this SEO campaign. Generally speaking, people will seek out an SEO service in order to improve their Google ranking in one or two keywords. We will need to gather a few words during this process that relate directly to your business.
Identifying your competition
The second step is to search for these words, get the number of results, estimate the monthly number of searches for these words, and see who you are facing as the main competitors on the first page of Google results. These are usually the bigger businesses, who are more well known.
After the competitive analysis is done we will decide whether we will go ahead with the words you provided in optimizing your website, or if we will replace them with others that might be better utilized. We can say from experience that if the number of search results for a keyword is larger than 5 million, new words will need to be selected.
On-site optimization
After we get a good idea of who your competition is, and what keywords will be used, we will start to dedicate ourselves to working on page optimization.
One of the most neglected areas of optimization for almost any website is the meta tags section, or header. Since Google made a clear statement about the meta tag keywords being largely unimportant, the majority of webmasters and developers have started to disregard this part of the website. But this statement was referring to Google Page Ranks, not to website searchability.
In other words, the meta tag keywords can help your website to found by people looking for your services, by searching within the site itself. We insist on including a couple of meta tag keywords in the header of every page of your site. It will almost always improve your search results, and at the very least, it doesn’t hurt them.
Other important elements on-page optimization are the page title and description. Both are crucial, and we will review them carefully.
Here a list with what we can do regarding on-site optimization:
- Website Analysis
- Keyword Research and Analysis (max. keywords 5 – body text keywords prominence, density, proximity, Long-tail, Short-tail, keywords location’s on page)
- Title Tag Optimization
- Meta Tags Optimization
- Alt Tag Optimization
- Headings Optimization (H1, H2 etc)
- Site Map Creation
- Manual Search Engine Submission
- Manual SEO Friendly Directory Submissions
- Initial Ranking Report
- Monthly Ranking Report
- Monthly Work status reports (Detailed)
The content is king!
You might have heard this expression many times in the past, but do you really understand what it means? Basically, it means that Google really like quality content, that has something of substance to say. It isn’t only about what you are saying, but how you are saying it. For example: if you have a website that talks about shoes, make sure you do so in an interesting, original, and preferably entertaining or humorous way.
If, as a consumer, I go to your site and the first sentence I am confronted with is “We are the best online shoes shop!”, I will probably become bored and leave. This is the case of thousands of other visitors as well, who read the same thing from any Google search result on the web. Be creative, be original, and forget about impressing with big claims or words.
Another annoying thing to see is a website that says something like, “We have been in this business for 50 years!” So what? Does this making them more trusty? The big talk is over. Now is the time for being creative, and thinking outside of the box.
Those who can show a real passion for their work, genuine experience, and a desire to be helpful to their customers are the ones who will see themselves maintaining a good business, and we can help you get that image across. For those of us at SeoEver, helping you to gain loyal customers through our own creativity is our only goal. This is the real purpose behind SEO.
That being said, sacrifice a few hours or days of your life to write excellent website content. This will do more than help you to better get your message across, but it will help us in our journey to improve your website visibility, by giving us quality information to work with.
We can help you to do this, by giving you tips, advice and suggestions for content. Even if you are just a reseller, you can make your website really interesting. Write for people and not for search engine spiders and boots. There is no real recipe for success, but being funny, interesting and putting passion in what you do will never make you fail.
Ready to START? Go open up and fill in the form located on Request for SEO and Web Usability Services page.
Not convinced yet if you need Search Engine Optimization or Web Usability? Then please read about our expertize on our Web Marketing Blog. Reading those SEO and Web Usability articles will give you plenty of answers regarding websites optimization for Google search. When ready just give as a sign. In the meanwhile, we will be enjoying a black cup of coffee and looking forward to hearing from you. And don’t worry, we will always keep a good cup of coffee for you too! 
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