Social media is taking the world by storm with over 83% of online consumers taking advantage of the different types of social media available. It was only a matter of time before marketers followed them to this incredibly rich customer source, but marketers are increasingly frustrated by the lack of return on their investment in …
Category Archive for: ‘Social Media Marketing’
How to Measure the ROI of your Social Media Campaign
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Being social media savvy when it comes to public relations is one thing, but actually being able to gauge the effects your campaign is having on the marketplace is another thing entirely. There are a few tried and true methods for measuring your Return on Investment (ROI) so that will help you decide if you …
How to Write a Quality Press Release
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These days, there is often a struggle when writing press releases, as there are often times when the company has to decide how to make their press release sound. There are the press releases that sound clever and “flowery”, but that usually don’t resonate with the reader, and very rarely get noticed by search engines …
