Category Archive for: ‘Internet Marketing’

How to Measure the ROI of your Social Media Campaign

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Being social media savvy when it comes to public relations is one thing, but actually being able to gauge the effects your campaign is having on the marketplace is another thing entirely. There are a few tried and true methods for measuring your Return on Investment (ROI) so that will help you decide if you …

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14 Billion Euros to be spent in 2012 in Internet Marketing

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It shouldn’t come as a surprise to anyone that online advertising is here to stay. The ability to reach such large segments of the population is not an opportunity that any advertiser worth their salt can afford to overlook. However, just as there can be unforeseen trends in financial markets, it looks as if some …

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